Manual on 'public relations for CEP services'

The manual on 'public relations for CEP services' provides medium sized companies with professional tools for their public relations – including a ready to use press mailing list.

Especially small and medium sized firms are confronted with a dilemma today. They know they have to represent their company professionally, but are not able to afford the means to hire extra staff for public relations. For this reason, managing directors and other top executives often fill this gap and act as their company's press spokesman, too. Without a proper training they often cut a poor figure in front of journalists.

The  goal of the manual on 'public relations for CEP services' is to put an end to this situation. Customised especially to the needs of small and medium-sized businesses in the courier, express and postal industry (CEP) the manual provides the tools necessary to develop and implement professional public relations in just four steps. The manual's main idea is to provide utmost benefit to its readers. For this reason the manual was concisely written. It focuses on public relations as the basics of external communications and provides its readers all necessary facts on this matter which are concisely presented  and easily comprehensible for anyone. A complete press mailing list for CEP services and a list of specialised press agencies is included in the book to provide its readers the means to put the information into practice fast and easily. A commented bibliography which allows the reader to gain a more profound knowledge in this field complements the manual.